Rich Bloom / Creative Director
SQUIRREL SITE.jpg

JBSS

 

The ask

Helping JBSS unlock an entirely new audience with a new sense of audacity.

 
 

Founded in 1888, Squirrel Brand has a long history of producing premier nut mixes. The brand was thriving among older consumers but needed to increase awareness among consumers aged 25-40, which represented an opportunity to inject new energy into the brand and capture more of the market.

Below is a platform for Squirrel nuts that were created on during the pandemic in order help boost sales at a time when people we’re gifting exclusivley online, and looking for ways to connect with friends and family.

 
 

The work: Squirrel Zip campaign

 

Whimsical. Surprising. Inviting.

Our goal was to help foodies attain and maintain their aspirational lifestyle with content that engages their curiosity to discover the unknown, desire to travel the world, and drive them to purchase. To support this, created a whimsical spin on discovery, surprise, and delight. With over 133 years of exploration and adventure, we know with Squirrel you’re following your inspiration and living your dreams in the present.

Visually, the illustrative nature of the campaign creates a unique and ownable place in the market. We’ll marry bright colors with joyful magical scenarios starring Zip the squirrel, who was inspired from the character in their main logo mark.

 
 

Influencer Kit: We created a beautiiful PR kit which was sent to top foodie infulencers on TikTok and Instagram in order to help control the narrative and give them on brand artifacts to spread the work about the magic of Zip (and show why squirrel nuts is worth the price tag.) More than a just a snack, it was now an artful experience you would share and want to put on your shelf.

 
 
 
 

Shopify website: We made it even easier for customers to squirrel away their favorite flavors from Squirrel’s with a new DTC experience wihich we officially launched on Shopify. We were able to use the powerful ecommerce engine and tools while still pushing the design and code to make the site feel impactul and magical.