The insight
Golf’s popularity was plateauing, but new attitudes bring new opportunities. Learning golf is the key to loving golf.
Our product principles were simple: Elevate the coach. Connect through golf. Focus on the user’s perspective. Enhance the learning experience.
Here are conceptswe sold to the client to help bring it to life through design.
To get new golfers excitied about the sport we needed to modernize the digital experience and help the association feel more legitimate and credible through new tools, offering and interactions. The team discovered new ways to offer a value exchange through a robust digital coaching experince. The new PGA.org is built to educate and inspire veteran players and new golfers alike who look to PGA as a beacon for all things golf.
PGA enables the ability for coaches to showcase what they are best at. Positive interactions with consumers will drive endorsements that allow the coach to unlock digital titles cards that best represent themselves back to the community. PGA matchmaking enables users to connect with the perfect coach for their needs.
Our goal was to create a platform that balanced the needs of consumer and coach. And clear and meaningful communication is at the core of this value exchange.
Automation empowers coaches with PGA branded content at their fingertips.
Players get a hi-touch experience before, during, and after the lessons.
The coach has access to the player’s information before the lesson.
The coaches have the ability to find out more about their student, and start the communication.
